About RTL / i2i Music
RTL is one of the biggest European media companies. The Luxembourg-based company has operations in TV, film, radio, news, podcasts and digital content, and generated nearly 7 billion Euro in revenue in 2019. RTL owned i2i Music is an interface and service provider between producers, editors and marketing experts on the one hand and composers on the other. They publish commissioned compositions for film, television and radio and have music produced for the advertising sector. The production music offering of i2i Music is called FAR MUSIC and is aimed at filmmakers, editors and producers of trailers, advertising and online content. The platform offers a wide variety of musical styles and provides tracks of all genres for download. The FAR MUSIC catalogue includes international labels from Germany, Great Britain and the USA.
Catalogue size of FAR MUSIC: 8,200+ songs
Alarm for Cobra 11 is just one of many series supported by music from i2i Music.
Challenge
In the content production process, RTL’s editors and journalists have access to the company’s own music catalog FAR MUSIC, where the rights are pre-cleared for all uses, internal and external. Due to usability issues with the music catalog interface and ineffective search tools, RTL employees find it easier to use external music sources. This costs the company unnecessary licensing fees and subjects them to copyright infringement issues.
FAR MUSIC being RTL’s own music library
Solution
Cyanite’s automatic tagging and Similarity Search dramatically increase the usability of RTL’s music library FAR MUSIC. Cyanite delivers the expected music through intuitive search options using a vast range of tags as well as input tracks from Youtube, Spotify, and their proprietary music databases. The solution is delivered via Cyanite’s own API.
This is a screenshot of Cyanite’s library view which easily turns a catalogue into an accountable database
Benefits
+ Projected 86% decrease in searching time.
+ Projected 40% increase of usage of pre-licensed copyrights and 26% decrease in licensing fees.
Lutz Fassbender
Managing Director of i2i Music
Lutz Fassbender is the managing director of i2i Music and responsible for all copyright affairs. He is part of RTL for more than 15 years.
“We have so much unused potential in our catalogue that we can now exploit much better with the searching algorithms by Cyanite.”
I want to apply AI to my platform as well – how can I get started?
If you want to get a first grip on how Cyanite works, you can also register for our free web app to analyze music and try out similarity searches without any coding needed.
For more of our thoughts on how to apply Cyanite to your database, check these out:
3 Ways to Display and Integrate AI Search Results in Your Music Platform
How to use the Cyanite API to analyze music on genre, mood, bpm, key and more
Free white paper: 8 tips how to organize your music catalogue better
