Sync music matching with AI-powered metadata: A case study with SyncMyMusic

The Problem

The sync licensing industry faces a fundamental information asymmetry problem. With hundreds of production music libraries operating globally, producers struggle to identify which companies are actively placing their style of music. Jesse Josefsson, veteran of 10,000+ sync placements, identified this gap as a core market inefficiency.

Key Challenges:

• • Producers pitching to inappropriate libraries for years without results
• • Manual research taking days or weeks per opportunity
• • Inaccurate tagging solutions create more problems than they solve
• • Industry professionals “flying blind” when making strategic decisions

The Solution

“One of the members said it was so accurate, it was almost spooky because it got things and it labeled things that even they wouldn’t have probably thought of themselves.” – Jesse Josefsson

After evaluating multiple auto-tagging solutions, SyncMyMusic selected Cyanite based on accuracy standards and industry reputation. The platform architecture combines TV placement data with AI-powered music metadata analysis to deliver targeted recommendations.

Why Cyanite:

• • Industry-leading accuracy in genre and mood classification
  • Partnership credibility through SourceAudio integration
  • Responsive customer support with sub-2-hour response times
  • Seamless API integration capabilities

The Implementation

I’m what they would probably call a “vibe coder”. I don’t have coding skills, but if I can do this, you can do this. – Jesse Josefsson

Jesse built the entire SyncMatch platform using AI tutoring (ChatGPT/Grok) and automation tools (make.com) without traditional coding experience. The implementation took 2.5 months from concept to MVP, demonstrating how modern no-code approaches can deliver enterprise-grade solutions.

Technical Innovation:

• No-code integration using make.com automation modules
• Al-assisted development reducing technical barriers
• Scalable architecture supporting thousands of tracks
• Real-time processing with 5-minute turnaround times

The Impact

“I’ve already had multiple members on my app successfully partner with production music libraries as a result of the accurate tags they’ve gotten from Cyanite. One being partnered with Extreme Music.“
– Jesse Josefsson

Within months of launch, SyncMatch users achieved concrete career milestones, including partnerships with industry-leading publishers. The platform transforms weeks of manual research into minutes of data-driven insights.

Measurable Results:

• Multiple successful library partnerships, including Extreme Music (Hans Zimmer’s publisher)
• Research time reduced from weeks to minutes
• Thousands of tracks processed with industry-standard accuracy
• Career-changing outcomes for music producers in the sync licensing space

Industry Validation:

“We‘re partnering with basically the sync licensing industry’s leader auto tagging model. SourceAudio has partnered with them, so you know that whatever tags are getting applied to your tracks are the industry standards right now.“
– Jesse Josefsson

Interested in learning more about how Cyanite’s API can power your music technology platform? Get in touch with our team to explore what’s possible when accuracy meets innovation.