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PR: Cyanite launches technology that can find music based on full text for the first time

PR: Cyanite launches technology that can find music based on full text for the first time

PRESS RELEASE

Cyanite launches technology that can find music based on full text for the first time

AI-powered music tagging and search firm Cyanite launches Free Text Search which provides users with a completely new and intuitive way of searching for music

Mannheim/Berlin, January 25, 2023 – Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need – in their own language and unbound to a prefixed set of keywords. 

Now, users can insert a full scene description, a synch briefing or just a hunch about a sound, and Cyanite’s Free Text Search will provide a list of suitable tracks. The search requests may be as complex as “A city lost to time, its buildings half buried by the jungle that has claimed it” or as simple as “Walking down a dusty highway”. 

The technology empowers any user – regardless of their music knowledge – to delve deeper into huge music libraries to discover the perfect music for a specific application such as a movie trailer or YouTube video, vastly reducing the complexity of music search. It also opens up new licensing opportunities for music companies to a far wider range of potential music buyers.  

Markus Schwarzer, CEO, Cyanite, says: “We are seeing a steep increase in audiovisual content creation – both professional as well as user generated. Music rights holders are bombarded with requests from both sides of the professional spectrum, from branding agencies to DIY content creators. They cannot possibly meet all of them in a timely manner with a consistent high quality. With Free Text Search, we provide music companies with a tool that catches the first wave by giving a variety of music choices to broad requests for users to drill down from – or very targeted music recommendations to specific requests.” 

Joey Goldberger, Sync Manager at Canadian music publishing group Nettwerk agrees: “We’ve been lucky to get early access to Cyanite’s new Free Text Search and in this short period of time, songs which we found through this super intuitive system have already gotten licensing requests and one successful sale. We are big fans.“

Free Text Search may be applied to choosing music for a wealth of scenarios, from library music, gaming, film, sonic branding and advertising, to new developments in areas such as the metaverse and Point of Sale (POS) and takes a step closer towards the company’s goal of creating a universal intelligence that understands, indexes and recommends the world’s music. 

Markus Schwarzer: “There is a lot of interest in AI-generated music, mainly because of its applicability for specific use cases like concentration, sleep, and so on. We believe this is partly down to music discovery for human-created music being too one-dimensional. With Free Text Search, we aim to put the spotlight back on human-created music, by applying the cutting edge of artificial intelligence to music catalogues.”

Jeroen Vreugdenhil is Managing Director of Brilliant Classics, a music label working with original classical recordings. He adds: “It’s a huge challenge to set up a new YouTube channel with playlists for specific activities and situations like studying, sleeping, and relaxing with 100,000 songs from our catalogue, which consists entirely of classical music. For that, we seamlessly integrated Cyanite’s new Free Text Search into our workflows and I can already say that it’s never been easier to search for suitable music. It empowers my team to tap into the very deep layers of our repertoire and realise its full potential.“

Next to Brilliant Classics and Nettwerk Music Group, music agency Marmoset Music, and independent production music library MediaTracks are using Free Text Search. At the same time, many of Cyanite’s global customers are evaluating integration with their existing libraries.

William Saunders, Director Media & Creative at MediaTracks, says: “Our team was blown away by Cyanite’s new Free Text Search as it offers an intuitive and easy way to start a music search by simply typing in what you are looking for. We will deeply integrate it into our workflows to faster and better answer our clients’ requests for music.“

Cyanite’s Free Text Search is based on the latest Transformer technology, which is also used for current image generators or ChatGPT, for example. Cyanite fed its transformer technology with complex musical descriptions e.g. from music reviews, to teach the AI to understand any kind of written text input. This input is then translated into suitable music. The decisive advantage of such a model is the fact that it learns free text instead of discrete classes, which allows semantic relationships to be recognized.

Anyone who wants to try out Free Text Search with a showcase database of Spotify, can register for free here for Cyanite’s Web App and access the search via this link.

ENDS

 

About Cyanite

Cyanite helps music companies to turn their catalogues into their own personal Spotify – powering music libraries with the simplicity, visibility, and functionality to perform how they and their users expect them to. 

From its offices located in Berlin and Mannheim, Cyanite builds powerful AI-based analysis and recommendation solutions to efficiently tag and search music. This enables music, entertainment and advertising companies to quickly and cost-effectively deliver the right songs for their customers’ search queries.

Cyanite supports some of the most renowned and innovative players in the music and advertising industry via API or no code solutions. Among the music companies using Cyanite are the production music libraries APM Music, Pond5 and Far Music (RTL), the music publishers BMG, Nettwerk Music Group, NEUBAU Music and Schubert Music, and the sound branding agencies amp sound branding, Universal Music Solutions, and Human Worldwide.

Cyanite’s vision is to become the universal intelligence that understands, connects and recommends the world’s music – an intelligence that can translate music into anything and anything into music.

 

Website: https://www.cyanite.ai/

Web App: https://app.cyanite.ai/register

API: https://api-docs.cyanite.ai/

LinkedIn: Cyanite.ai

Twitter: Cyanite.ai

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SoundOut launches OnBrand in cooperation with Cyanite

SoundOut launches OnBrand in cooperation with Cyanite

We are proud to share the latest press release by UK-based company SoundOut which is the world leader in sonic testing for audio branding.

In the announcement below, read about the new OnBrand platform developed by SoundOut and powered by the AI of Cyanite and how it empowers marketers to build certainty into every music choice for campaign.

 

Campaign music search for brands and agencies

October 26th, 2022, London: SoundOut launches OnBrand, an entirely new approach to music search that revolutionises the process of selecting music for marketing campaigns.

Hugely scalable AI-powered music search platform removes uncertainty from every brand campaign music decision

• OnBrand ensures music choices always match brand personality and campaign goals
• Increases certainty of ROI from music choices
• Launch partners include Unilever, Scholz & Friends (WPP) and Global Radio
• Combines leading SoundOut brand personality technologies with the scalability of German music AI company Cyanite to transform commercial music selection

SoundOut, the world leader in sonic testing, has launched a revolutionary AI-powered music search and testing SaaS platform named OnBrand. It enables marketers to build certainty into every music choice for campaigns. OnBrand is powered by AI algorithms that predict the granular emotional impact of music, trained on feedback from half a million people.

OnBrand enables marketers to search across any number of music catalogues to identify campaign music that is both on-brand and campaign appropriate, using a combination of over 200 brand attributes, plus self-defined brand personality and brand archetypes. In this way, OnBrand delivers greater certainty of immediate impact and sustained ROI from their campaigns, by reducing subjectivity and risk from music selection.

Global companies Unilever, Global, the Media & Entertainment Group, and Scholz & Friends – part of the WPP Network – are among the first users of the OnBrand platform.

Stephanie Bau, Global Assistant Brand Manager at Unilever, said: “With the growth of social media platforms like TikTok, sound has become the ultimate tool in a marketer’s arsenal. Choosing the right sound for our future campaigns has never been more important and this technology will enable brands to amplify their personality and have greater certainty of ROI from campaigns during these economically challenging times.

Julian Krohn, Director Music & Audio, Scholz & Friends (WPP), said: “From an agency perspective, OnBrand is a uniquely powerful tool that will enable us to add significant value to our clients’ campaigns. Ensuring that music is both brand and campaign appropriate has never been easier – and OnBrand can only increase their return on marketing investment. We’re looking forward to working closely with the tool!

Powered by a unique double-stacked AI layer of algorithms trained entirely on human derived data, OnBrand first automatically tags music with up to 500 separate attributes thanks to a partnership with Cyanite, the world-leading AI music tagging company. Then it uses a further AI layer to map these tags to SoundOut’s emotional DNA map of music, created with the input of over 500,000 consumer surveys and over 12 million datapoints.

Jo McCrostie, Creative Director at Global Radio, Europe’s largest commercial radio group, commented: “OnBrand represents a truly seismic revolution in how companies find brand appropriate music for commercial use. A previous lack of objectivity in music choices has restricted investment in audio marketing such as radio ads. I’ve seen for myself the positive reaction from brands to the new platform and it looks set to be transformational for the audio advertising industry.

OnBrand can automatically rate any track against over 200 emotional attributes in a fraction of the time taken by people. It enables catalogues of millions of tracks to be emotionally indexed in under 24 hours with over 95% precision compared to human indexation.

David Courtier-Dutton, CEO of SoundOut, said: “Until now, choosing music for marketing has been a largely subjective exercise, with little in the way of objective metrics to confirm brand fit and emotional resonance. At a stroke, OnBrand introduces an objective, hugely scalable solution for brands worldwide. It enables data-informed music choices and provides robust cost/benefit analysis for any commercial music investment. OnBrand is not only totally brand-centric but it speaks brand language; enabling brands to enhance campaign performance whilst simultaneously strengthening their emotional bonds with consumers.

Markus Schwarzer, CEO of Cyanite, added: “AI music tagging technology has advanced significantly over the past few years and has now been adopted by many of the world’s leading music and entertainment companies. The additional AI brand centric layer that OnBrand delivers truly democratises catalogue search for brands, enabling them to find the perfect track for any campaign using brand language rather than musical attributes.

 

About SoundOut

SoundOut is the world leader in strategic sonic branding and audio marketing testing. It has achieved this lead position by combining three powerful capabilities.

  • Working with world leading music psychologists and over 500,000 consumers, it has mapped the explicit emotional DNA of sound and used this as the foundation for a suite of tools, such as BrandMatch, that can be used at various stages of sonic branding development to increase the certainty of a return on investment.

  • The development of a wholly owned consumer panel of over 3.5 million people, which enables brands to test their sonic assets at scale.

  • The testing and analysis of almost 200 in market sonic logos with over 400,000 consumers (The SoundOut Index) that reveals the key criteria that are essential to audio branding and audio marketing success.

SoundOut works with many of the most iconic brands in the world (such as TikTok, Amazon, Toyota, DHL, Ford, Unilever and GSK) as well as all the major record labels and many leading radio groups. SoundOut specialises in helping organisations trigger the right emotional response from their customers by matching brand personality and attributes to music. As a result, SoundOut provides the data and insight needed by clients to increase the certainty of achieving a strong ROI from their audio branding and marketing investments.

Clients use SoundOut’s unrivalled strategic sonic testing capabilities to identify the effectiveness potential of new sonic identities before they are launched and ensure that they resonate with the core brand personality.

OnBrand now scales these capabilities to all use of music in brand marketing, enabling brands to index huge music catalogues and search them based on the personality, attributes or archetype of their brand.

PR: Cyanite signs up BMG to use AI tagging across entire catalog

PR: Cyanite signs up BMG to use AI tagging across entire catalog

PRESS RELEASE

Cyanite signs up BMG to use AI tagging across entire catalog

AI-powered music tagging and search firm Cyanite will categorise BMG’s catalog of three million tracks to unlock new value for Synch

Mannheim/Berlin, September 27, 2022 – Cyanite, a tech company with various solutions in AI-powered music tagging and search, has signed a global deal with music giant BMG to unlock new value from its three-million-track catalogue.

Bertelsmann-owned BMG, the world’s largest music company outside the three ‘majors’, has appointed Cyanite with the aim of making its entire repertoire more searchable and accessible for Synch – i.e. placing music in movies and advertising. Cyanite’s automatic tagging will support BMG’s internal and external creatives to identify “hidden gems” in the search for the perfect song for film, TV, games and advertising usages. Before deciding on Cyanite, BMG tested all available technologies extensively.

BMG’s catalogue has grown exponentially through acquisitions and organic growth since its formation in 2008. Cyanite’s tech will allow BMG to easily integrate newly acquired catalogues such as that of Telamo, the largest independent record label in Germany. 

Cyanite’s technology is being integrated into BMG’s internal content management system BMG Songs, the market-leading repertoire, creative and licensing platform used by BMG’s synch teams around the world. BMG’s tagging team can now focus their efforts away from manual tagging, while the company gets on with exploiting its entire catalogue.

The BMG development team is currently overseeing the integration of Cyanite’s Application Programming Interface (API), which will enable employees to leverage Cyanite’s creative metadata. Once integrated, BMG’s repertoire will be processed by Cyanite’s AI technology and the results delivered back via the API to BMG’s software. 

BMG VP Group Technology Gaurav Mittal said, “BMG is committed to using AI technologies to optimize our revenues so we can speed the flow of royalties to artists and songwriters. We are delighted to be working with Cyanite to enhance our Synch services.”

BMG SVP Global Synch Licensing Allegra Willis Knerr said: “In a world in which there are literally tens of millions of tracks available to Synch, AI offers the ability to simultaneously improve the accuracy of pitches and level the playing field for artists and songwriters. AIready, wherever the brief allows it, BMG has abandoned the distinction between ‘frontline’ and ‘catalogue’. Our objective with Cyanite is to maximise the chances for every single song in our repertoire to be licensed.”

Markus Schwarzer, CEO, Cyanite, said: “We are very proud to announce this deal with BMG, a company which shares our vision of a universal intelligence that understands, indexes and recommends the world’s music. Working together, BMG and Cyanite will uncover the potential of every single track in the catalogue.”

The news comes after Cyanite announced in August that it has closed an €800,000 seed investment round to further expand its AI-based solution for the music industry. This investment was led by former finetunes founders Oke Göttlich and Henning Thieß. The goal is to sustain the company’s vision of universal music intelligence to revolutionise how music is selected in entertainment and advertising.

BMG is the second division of Bertelsmann to sign a deal with Cyanite, following RTL Group, the Luxembourg-based international media conglomerate.

About Cyanite

Cyanite helps music companies to turn their catalogues into their own personal Spotify – powering music libraries with the simplicity, visibility, and functionality to perform how they and their users expect them to. 

From its offices located in Berlin and Mannheim, Cyanite builds powerful AI-based analysis and recommendation solutions to efficiently tag and search music. This enables music, entertainment and advertising companies to quickly and cost-effectively deliver the right songs for their customers’ search queries.

Cyanite supports some of the most renowned and innovative players in the music and advertising industry via API or no code solutions. Among the music companies using Cyanite are the production music libraries APM Music and Far Music (RTL), the radio station SWR, the music publishers Nettwerk, NEUBAU Music and Schubert Music, and the sound branding agencies amp sound branding, Universal Music Solutions, and Human Worldwide.

Cyanite’s vision is to become the universal intelligence that understands, connects and recommends the world’s music – an intelligence that can translate music into anything and anything into music.

About BMG

BMG – est. 2008 – is the world’s fourth-biggest music company, the first new global player in the music business of the streaming age, and a record label and music publisher in one. Named in 2020 one of the world’s Most Innovative Companies by Fast Company, BMG’s pitch is unique – a relentless focus on fairness and transparency and service to its artist and songwriter clients. BMG’s 21 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history. BMG’s fresh approach includes production music, films, books, artist management, merchandise, neighboring rights, and live as well as music publishing and recordings off the same service platform. BMG is owned by international media, services and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House. With its multi-platform perspective, integrated technology platform and commitment to help artists maximize their income, BMG aims to be the best company in music to do business with. www.bmg.com 

Website: https://www.cyanite.ai/

Web App: https://app.cyanite.ai/register

API: https://api-docs.cyanite.ai/

LinkedIn: Cyanite.ai

Twitter: Cyanite.ai

PR: Cyanite announces new investors to support vision of universal music translation

PR: Cyanite announces new investors to support vision of universal music translation

PRESS RELEASE

Cyanite announces new investors to support vision of universal music translation

New investment round fuels Cyanite’s goal to develop universal intelligence that understands, connects, and recommends the world’s music

Berlin, July 27, 2022 – Cyanite, a tech company with various solutions in AI-powered music tagging and search, has closed an investment round with leading entrepreneurs from the music and technology industries. The goal is to sustain the company’s vision of universal music translation. 

The investment round was led by former finetunes founders Oke Göttlich and Henning Thieß. Other experienced music and tech experts, such as Michael Shmilov (former COO of Viber), Patrick Joest (former EVP Global Content Partnerships & Sync at BMG), as well as Lars Ettrup (CEO and co-founder of Linkfire) support the round with their deep market expertise. 

In addition, family office Lioncorn Capital and other tech business angels (Daniel Kondermann, Oliver Lesche, Andrea Kranzer, Edmund Ahrend) invested in this round. The round builds on earlier investments in which BWM GmbH also participated.

The investors support Cyanite’s vision to provide the entertainment and advertising industries with an AI-powered universal music translation engine capable of finding the objectively appropriate music for any desired emotional target. 

The news follows considerable consolidation in the AI-powered music tagging and search market, as many competitors such as Musiio, Musimap and Musicube have been acquired by larger companies in 2021 and 2022.

Cyanite was launched in 2019 with the purpose of connecting everyone with the right music at the right time. The AI is used by different leading music rights holders, music tech companies and brand agencies to gain deeper insights and understanding about individual songs. Cyanite makes it easy for them to take control of their repertoire by offering intuitive AI solutions that provide better ways to sort, search, and match songs.

Markus Schwarzer, CEO, Cyanite, said: “The investment demonstrates the excitement in the worlds of music and technology about our objective of making it possible for any input – be it keywords, sounds, free text, or images – to be understood by AI and translated into music.

“Our investors recognise that we are closing in on our goal, and that trust shows us that we are in the right place at the right time. At this time when competing companies are being bought out, we’re excited to continue our journey towards creating a universal intelligence that understands, indexes and recommends the world’s music.”

Investment round leader Oke Göttlich, former finetunes founder, said: “I am excited to be playing a part in the future of Cyanite. They have the right team and a powerful plan for the future of music recommendation, one that has the potential to transform the way that music’s emotional power is understood, quantified and monetised.

 

About Cyanite

Cyanite helps music companies to turn their catalogues into their own personal Spotify – powering music libraries with the simplicity, visibility, and functionality to perform how they and their users expect them to. 

From its main office located in Berlin, Cyanite builds powerful AI-based analysis and recommendation solutions that enable effective tagging and music search to improve the ability of music, entertainment, and advertising companies to deliver the right songs for the right search.

Cyanite helps companies to unlock the full potential of their music catalogues to leverage their full depth at a time when more music is accessible than ever before. Their goal is to let everybody find the right music for any use case – and the right use case for any song.

Cyanite supports some of the most renowned and innovative players in the music and advertising industry. Among the music companies using Cyanite are the production music libraries APM Music and Far Music (RTL), the radio station SWR, the music publishers Nettwerk, NEUBAU Music and Schubert Music, and the sound branding agencies amp sound branding, Universal Music Solutions, and Human Worldwide.

Cyanite’s vision is to become the universal intelligence that understands, connects and recommends the world’s music – an intelligence that can translate music into anything and anything into music.

Website: https://www.cyanite.ai/

Web App: https://app.cyanite.ai/register

API: https://api-docs.cyanite.ai/

LinkedIn: Cyanite.ai

Twitter: Cyanite.ai

PR: Cyanite appoints Jay Ahern as Director of Music Industry Relations

PR: Cyanite appoints Jay Ahern as Director of Music Industry Relations

PRESS RELEASE

Cyanite appoints Jay Ahern as Director of Music Industry Relations

Mannheim/Berlin, March 10, 2022 – Music industry veteran Jay Ahern joins the further growth of Cyanite as Director of Music Industry Relations and brings with him an impressive track record from the music industry with previous stations at LANDR, PIAS, Domino, Beatport, and The Orchard.

With a background across the spectrum of digital distribution, A&R, product, partnerships, and operations, Jay always saw a loss of business due to incorrect metadata throughout his career and the opportunity to leverage Cyanite’s mission to enable the music industry to develop products with cutting-edge creative metadata and search algorithms.

In his previous position at LANDR, Jay has shaped the global expansion strategy and acted as the representative for Europe. At IRRUPT he set up product collaborations with Native Instruments, Roland and Ninja Tune, and developed the digital distribution of Berlin’s infamous Hard Wax record store.

At Beatport, he was a central figure to launch Beatport Sounds and served as an A&R and North America consultant at finetunes/The Orchard.

Throughout his entire career, he has always nurtured his artistic side while working in the music business itself. Based in Berlin, he has been a producer for over 10 years with live performances in Fabric, Berghain, and many other clubs in Europe, Japan, and North America. 

Cyanite CEO Markus Schwarzer says: “After 5 minutes of our first call, it was crystal clear that Jay is the perfect addition to our growing team. With his background, he brings a deep understanding of our customers, knows the intricacies of the music industry, and has a strong grasp of technology and AI. We are very excited to have Jay on board and look forward to working with him to further cultivate and grow our relationships and partnerships with the music industry.”

Press and picture material can be found in a printable resolution via this link.

Background to Cyanite:
Cyanite empowers companies from the music and creative industries with algorithms for music analysis and discovery. The start-up is one of the leading independent innovators in the field of music-AI and supports some of the most renowned and innovative players in the music and creative industry. Among the music companies using Cyanite are APM Music, Mediengruppe RTL, BPM Supreme, SWR, the music publishers Nettwerk, NEUBAU Music, and Schubert Music, and the sound branding agencies Universal Music Solutions, TAMBR, and amp sound branding. The 16-person team is mainly located in Berlin and Mannheim and supported by a renowned group of international business angels and family offices from the music business, AI sector, and startup world.

Press Inquiries 

Jakob Höflich

Co-Founder

+49 172 447 0771

jakob@cyanite.ai

Headquarter Mannheim

elceedee UG (haftungsbeschränkt)

Badenweiler Straße 4

68239 Mannheim

Berlin Office

Cyanite

Gneisenaustraße 44/45

10961 Berlin

Website: https://www.cyanite.ai/

Web App: https://app.cyanite.ai/register

API: https://api-docs.cyanite.ai/

LinkedIn: Cyanite.ai

Twitter: Cyanite.ai

Introducing Cyanite’s Keyword Search by Weights – New Feature Announcement

Introducing Cyanite’s Keyword Search by Weights – New Feature Announcement

Cyanite presents a new way to search for music characterized by increased accuracy and precision of search – Keyword Search by Weights. The Keyword Search by Weights allows for searching tracks based on multiple keywords simultaneously where each keyword can be weighted for its impact on the search. This feature leads to more relevant search results with less time-effort spent on search. 

Usually, you search for music by entering the respective keyword or keywords into the search bar. With Keyword Search by Weights, you choose from 1,500 unique terms representing various characteristics of the song such as mood, genre, situation, brand values, and style, and then you can select the weights to maximize the relevance of search results. Ultimately, if you have an idea of the track in mind, Cyanite can give you exactly what you’re looking for.

How It Works?
You access Keyword Search by Weights through the Search tab in the menu. Please contact the Cyanite team via the link below beforehand to unlock the feature. 

You can select up to 10 keywords from the Augmented Keywords set in the search bar. The chosen keywords will appear on the right with a weight bar and a cursor which you can place at any point between -1 to 1. For example, the keyword search input sparkling: 0.5, sad: -1, rock: 1, dreamy: 1, would refer to a search for a rock track that is dreamy, slightly sparkling, and not at all sad.

To show you how it works, our CEO Markus made a video introduction walking you through each step of the process.

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What are the Benefits?
The Keyword Search by Weights:

 

  • Allows for increased relevance of search results 
  • Provides better control over the outcome of the search
  • Ensures a level of granularity and ability to create slight or total differentiation between tracks
  • Takes away the stress of scrolling and checking through hundreds of search results
  • Saves time on finding the right fitting songs for various use cases
Possible Use Cases
There are many possible scenarios where the Keyword Search by Weights can be used: from DJs looking to create smoother mixes to video creators looking for a perfectly fitting track for the next video upload. The Keyword Search by Weights can also be used by brands looking to maintain the brand sound across various touch points such as podcasts, instore sound, advertising, etc., where the chosen tracks should be on brand but still sound slightly different. In general, this feature is for anyone in the music industry who wants to exercise more direct and precise control over the search results and find a perfectly matching song.

Check out the Keyword Search by Weights for yourself and see how your music preferences can impact the performance and efficiency of music search.

I am interested in Keyword Search by Weights – how can I get started?

If you want to get the first grip on Cyanite’s technology, you can register for our free web app to analyze music and try similarity searches without any coding needed.

Please note that Keyword Search by Weights is unlocked separately. Please contact us via sales@cyanite.ai. You can also directly book a web session with Cyanite co-founder Markus here.