How to Turn Music Data into Actionable Insights
Decisions in the music industry are increasingly made based on data. Services like Chartmetric, Spotify for Artists, or Facebook Business Manager among others are powerful tools to enable music industry teams to back up their work with data. This process of collective...
How to Use Cyanite to Optimize Your Playlists and DJ Sets for Harmonic Mixing and Similarity
If you’re a DJ or playlist curator, you know exactly how much time goes into finding, curating, and maintaining your playlists and DJ crates. But many DJs and curators don’t know about the Camelot Wheel. The Camelot Wheel can help assess which tracks mix well...
How to Create Custom Audiences for Pre-Release Music Campaigns in Facebook, Instagram, and Google
As a music label, you know how hard it is to promote a new artist and cut through the noise. Most music advertising agencies and labels choose to do Facebook and Instagram marketing as an easy way to start. There are some important things you should know about setting...
How to Use Cyanite to Find Music for Your Videos
Communicating through video is better with music. Especially if you want audiences to feel what you’re saying. Without music, there’s no emotive hook for the viewer to tie onto. It’s just moving images that might say something, but your viewer also might...