In our first case study video interview with MySphera, we explore how the artist to tastemaker matchmaking platform integrated Cyanite’s API and what kind of results they were able to get. We discuss the selection process for the music AI as well as...
Press and blog pitching is one of the many ways to promote an artist in addition to Spotify Playlists. Spotify even asks you how you’re going to drive traffic to Spotify before you can pitch a song. So if you’re doing influencer or Facebook marketing, not only will it...
If you’re a DJ or playlist curator, you know exactly how much time goes into finding, curating, and maintaining your playlists and DJ crates. But many DJs and curators don’t know about the Camelot Wheel. The Camelot Wheel can help assess which tracks mix well...
As a music label, you know how hard it is to promote a new artist and cut through the noise. Most music advertising agencies and labels choose to do Facebook and Instagram marketing as an easy way to start. There are some important things you should know about setting...
Communicating through video is better with music. Especially if you want audiences to feel what you’re saying. Without music, there’s no emotive hook for the viewer to tie onto. It’s just moving images that might say something, but your viewer also might...
Let’s be honest. Playlists in music streaming have fundamentally changed how we find, listen to and share music, how music is sorted and distributed. And how successful your music turns out to be. That’s why you can’t ignore playlist pitching these days. If you can...
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