Dear friends and valued partners,

As we mark Cyanite’s fourth birthday, we couldn’t be more thrilled to share this exciting journey with all of you. It’s been a remarkable four years filled with growth, transformation, and incredible partnerships.

Today, we want to take you behind the scenes to reveal the culmination of our hard work – a fresh new brand identity and a revamped website that represents the new Cyanite.

A New Cyanite

The process of creating a new Cyanite has been something we’ve been working on behind the scenes for quite some time. Our dedicated team has been crafting a brighter, fresher, and more inclusive tone for our brand. From our early days as a niche tech firm catering to early adopters, we have now evolved into one of the leading AI companies in the music industry.

Our AI solutions have found applications far and wide, accelerating progress in the music industry creative sectors. By re-branding our Company’s identity we take on the next step towards new horizons as we leave „the chasm“ behind and move into the adaption phase of early majority with a wider range of customers all over the globe.

Embracing the Community

We owe our success to the vibrant community that surrounds us. With over 40,000 users on our web app and deep integration into the products and workflows of more than 100 amazing enterprises, such as Pond5, BrilliantClassics, BMG, and APM Music, among others, we are humbled by the trust you have placed in us.

To all our collaborators in the music industry and beyond, your unwavering support has been the cornerstone of our growth. Together, we continue to shape the future of the music landscape.

Throughout this incredible journey, our vision has remained steadfast since day one – the belief in the power of real human-created music to enrich lives. We remain committed to helping the world find the perfect music for every single moment, making those moments even more magical.

A Tribute to our Design-Team

We would be remiss not to acknowledge the creative minds behind our new brand identity and website. A special thanks and big kudos go to our designer Alexandra Tihanovich for her exceptional work on the brand, and to Josefa Rackl, who brilliantly designed and developed our new website and brand identity and who won the ADC bronce award with her master’s project “Synergy” for which she visualized music with Cyanite data.

We invite you to experience the exciting changes for yourself. Visit our new website at https://cyanite.ai/ and embark on a journey through our enriched offerings and services. We are confident that you’ll find it as refreshing and innovative as we do!

In conclusion, we extend our heartfelt appreciation to each and every one of you for being a part of our incredible journey. As we celebrate our fourth birthday, we look forward to a future filled with more milestones, growth, and impactful partnerships.

Thank you for being a part of the Cyanite family.

PRESS RELEASE

Cyanite and Pond5 sign new partnership to use AI tagging across Pond5’s 2 million-strong music catalogue

Berlin/Mannheim/New York – June 27, 2023 – AI-powered music tagging and search company Cyanite has announced a new partnership with Pond5, the world’s largest marketplace for royalty-free stock videos. Pond5, a Shutterstock subsidiary, also offers a vast collection of music tracks, sound effects, images, and more.

Under the new partnership, Cyanite will leverage its AI technology to improve tagging of Pond5’s growing 2 million-strong catalogue. The goal is to enrich existing metadata with a more consistent and objective music language in order to improve search recall and relevance. This will in turn drive increased user engagement and conversion. Creators from around the world will be able to quickly and easily discover the perfect music to be used in film and TV production, social media, advertising, gaming, and much more.

Pond5 is known industry-wide for the breadth and depth of its expansive music collection. With a pricing model led by artists, creators can source tracks for diverse needs, with a myriad of genres and price points on offer. Previously, Pond5 surfaced tracks for interested buyers by leaning primarily on contributor-generated tags. It needed to improve tagging and search viability by expanding on generalisability and objectivity to consistently provide the right music for search queries. The improved tagging strategy powered by Cyanite has allowed Pond5 to more accurately categorize content whilst enabling users to efficiently search for content.

Markus Schwarzer, CEO, Cyanite, comments:
“If you start an AI tagging company, you dream of the chance to categorize a catalogue of 2 million songs where you can really show what the technology is capable of. It’s not a trivial task in terms of the technical processing AND accuracy of AI tagging. A lot of things can go wrong potentially even harming Pond5’s ability to execute its core business. We are very happy that Pond5 put their trust in us to take on this important task and even more that the results are so convincing. With this collaboration, we aim to simplify the complexity of music search, empowering content creators and customers to quickly and efficiently discover the perfect music for their needs.”

Ben Remetz, VP Product, Pond5 says:
“At Pond5, we’re passionate about empowering content creators and leading the industry through innovative technology and a commitment to quality. Our partnership with Cyanite is just one example of how we’re always striving to provide our customers with the best possible experience.“

Pond5 uploads over 2.5 million assets across all media each month – its collection includes 36 million licensable video clips, and over 10 million customers licensing content from 185 countries, allowing Pond5 to pay out over $100 million in royalties to artists. The platform’s customers include major media companies such as Netflix, Disney, NBC, BBC, Discovery Channel, and The Wall Street Journal.

Cyanite was launched in 2019 in Germany and has already tagged over 15 million songs worldwide for customers such as BMG, Synchtank, and APM Music. Cyanite recently launched  Free Text Search, the first search engine that can instantly translate complex text input into its closest musical equivalents. The partnership with Pond5 is another major milestone toward the company’s vision of creating a universal intelligence for music.

ENDS

About Cyanite

Cyanite helps music companies to turn their catalogs into their own personal Spotify – powering music libraries with the simplicity, visibility, and functionality to perform how they and their users expect them to.

From its offices located in Berlin and Mannheim, Cyanite builds powerful AI-based analysis and recommendation solutions to efficiently tag and search music. This enables music, entertainment, and advertising companies to quickly and cost-effectively deliver the right songs for their customers’ search queries.

Cyanite supports some of the most renowned and innovative players in the music and advertising industry via API or no-code solutions. Among the music companies using Cyanite are the production music libraries APM Music and Far Music (RTL), the music publishers BMG, Nettwerk Music Group, NEUBAU Music and Schubert Music, and the sound branding agencies amp sound branding, Universal Music Solutions, and Human Worldwide.

Cyanite’s vision is to become the universal intelligence that understands, connects, and recommends the world’s music–an intelligence that can translate music into anything and anything into music.

Website: https://www.cyanite.ai/

Web App: https://app.cyanite.ai/register

API: https://api-docs.cyanite.ai/

LinkedIn: Cyanite.ai

About Pond5

Pond5 is the world’s largest video-first content marketplace, with over 36 million royalty-free video clips, plus millions of music tracks, sound effects, images, and more. The company was founded in 2006 and was acquired by Shutterstock in 2022.

Pond5 strives to create world-class storytellers by providing creators of all types with the content they need to tell stories, share knowledge, and inspire audiences. Driven by a commitment to its passionate and growing global community of more than 100,000 professional visual and audio artists, Pond5 provides a platform where creative work can flourish. The marketplace serves the needs of creators across industries—from individual users to major corporations—with competitive pricing and an array of purchase options including a unique pay-per-item model. Purchases are backed by a broad and flexible license, a best price guarantee, and a dedicated team standing by to provide expert assistance.

Website: https://pond5.com/