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A Look Behind the Curtain: Podcast Interview with Roman Gebhardt

A Look Behind the Curtain: Podcast Interview with Roman Gebhardt

A.I. Podcast featuring CAIO Roman Gebhardt

Our Chief Artificial Intelligence Officer, Roman Gebhardt, was a guest in this week’s podcast episode of The Illiac Suite – Music and Artificial Intelligence by Dennis Kastrup. The podcast features an A.I.-generated version of “Bohemian Rhapsody,” not sung by Freddie Mercury, but by Whitney Houston. This shows how far A.I.-generated music has already come. It has become fairly easy to train an A.I. model on a single vocalist, but what about entire songs? How do we make A.I. understand music to a degree where it would feel like you’re asking a professional musician to find you the perfect song for any scenario, and it never misses?

 

Metadata

At the core of A.I.’s grasp of music is metadata—categories like moods, genres, instruments, and styles help an A.I. understand songs like we do. We at Cyanite automatically tag these features using our A.I. once our customers, such as Slip.stream or BMG, upload songs into our system. The text-to-music search is not translated into tags but is directly mapped from text to music. So, unlike tag-based music search, Cyanite offers Free Text Search. How do we do that? We use sets of music and text descriptions to let our systems understand everything that comes to your mind, as long as you are able to put it into words.

 

We are not searching for certain keywords that appear in a search. We directly map text to music. We make the system understand which text description fits a song. This is what we call Free Text Search.

Roman Gebhardt, CAIO at Cyanite

The Problem

Music is art. You can’t unanimously define art, or else it probably wouldn’t be art in the first place. That’s the beauty of it all: subjectivity. While we love that about music, it’s one of the biggest challenges for our A.I. model. Just as Dennis Kastrup beautifully said in the podcast: while some people listen to sad music and find solace, others might get even sadder. Images, for example, are much easier to analyze than music. Imagine a picture with a yellow wall and a TV standing in front of it. While all people see color slightly differently, no one would identify the TV as a record player. Now think of “Bohemian Rhapsody” by Queen. Good luck unanimously agreeing on the genre or even the mood of this song.

Never-Ending Solutions

The key to successfully training a model like ours is to provide meaningful audio descriptions with the songs that we feed into our system. From there, we do a lot of reverse engineering. We analyze our models and get feedback from our customers to see where our models lack understanding. Then, we search for meaningful metadata to make up for that. So, it’s a never-ending cycle in which we build and refine, just to build again and refine from there. On and on and on.

Unleashing What We’ve Built

At the end of all of this, we work together with numerous companies that integrate our search technology into their systems and websites. A good example showcased in the podcast is Slip.stream. With Slip.stream, you can browse a massive royalty-free catalog, and with the power of Cyanite, you can find the perfect song for any situation using the Free Text Search. For example, “music to enjoy the moment.” Listen to what Cyanite came up with here. We at Cyanite are building the tools necessary for you to shape tomorrow’s music industry. Feel free to check out the Podcast above.

Your Cyanite Team.

 

Celebrating Four Years of Growth: Unveiling a Vibrant New Cyanite!

Celebrating Four Years of Growth: Unveiling a Vibrant New Cyanite!

Dear friends and valued partners,

As we mark Cyanite’s fourth birthday, we couldn’t be more thrilled to share this exciting journey with all of you. It’s been a remarkable four years filled with growth, transformation, and incredible partnerships.

Today, we want to take you behind the scenes to reveal the culmination of our hard work – a fresh new brand identity and a revamped website that represents the new Cyanite.

 

A New Cyanite

The process of creating a new Cyanite has been something we’ve been working on behind the scenes for quite some time. Our dedicated team has been crafting a brighter, fresher, and more inclusive tone for our brand. From our early days as a niche tech firm catering to early adopters, we have now evolved into one of the leading AI companies in the music industry.

Our AI solutions have found applications far and wide, accelerating progress in the music industry creative sectors. By re-branding our Company’s identity we take on the next step towards new horizons as we leave „the chasm“ behind and move into the adaption phase of early majority with a wider range of customers all over the globe.

 

Embracing the Community

We owe our success to the vibrant community that surrounds us. With over 40,000 users on our web app and deep integration into the products and workflows of more than 100 amazing enterprises, such as Pond5, BrilliantClassics, BMG, and APM Music, among others, we are humbled by the trust you have placed in us.

To all our collaborators in the music industry and beyond, your unwavering support has been the cornerstone of our growth. Together, we continue to shape the future of the music landscape.

Throughout this incredible journey, our vision has remained steadfast since day one – the belief in the power of real human-created music to enrich lives. We remain committed to helping the world find the perfect music for every single moment, making those moments even more magical.

 

A Tribute to our Design-Team

We would be remiss not to acknowledge the creative minds behind our new brand identity and website. A special thanks and big kudos go to our designer Alexandra Tihanovich for her exceptional work on the brand, and to Josefa Rackl, who brilliantly designed and developed our new website and brand identity and who won the ADC bronce award with her master’s project “Synergy” for which she visualized music with Cyanite data.

We invite you to experience the exciting changes for yourself. Visit our new website at https://cyanite.ai/ and embark on a journey through our enriched offerings and services. We are confident that you’ll find it as refreshing and innovative as we do!

In conclusion, we extend our heartfelt appreciation to each and every one of you for being a part of our incredible journey. As we celebrate our fourth birthday, we look forward to a future filled with more milestones, growth, and impactful partnerships.

Thank you for being a part of the Cyanite family.

Case Study: How Syncvault uses Cyanite’s AI Tagging To Unlock the Power of Music Promotion

Case Study: How Syncvault uses Cyanite’s AI Tagging To Unlock the Power of Music Promotion

Introduction

In the vast landscape of music tools for artists, London-based company SyncVault stands out as a reliable platform, empowering artists and brands to promote their music, products, and services. 

With an engaged community of social media influencers and content creators, SyncVault opens doors to new opportunities in the world of music promotion. 

To amplify their impact, SyncVault sought a state-of-the-art solution to unlock the full potential of their curated music catalog. This is where Cyanite entered the picture, offering AI-powered music analysis and tagging technology.

 

Defining the Challenge: Enhancing Music Metadata Insight

SyncVault aimed to extract deeper insights and data from their diverse repertoire of songs. 

Unlike conventional licensing providers with extensive libraries, SyncVault has a small and highly curated selection of tracks for which it required a solution capable of accurately generating multi-genre metadata and assigning appropriate weightage to each genre to improve music search and data insight.

 

Discovering the Suitable Partner: Cyanite

SyncVault found an ideal partner in Cyanite, which was recommended by their own network and whose product offering aligned seamlessly with SyncVault’s objectives. 

First, Cyanite’s comprehensive and accurate music analysis and tagging technology met their specific requirements. Cyanite’s taxonomy, which offers various tags in over 25 different classes, won over the team after a free tagging trial of 100 songs.

Second, SyncVault was impressed by Cyanite’s transparent, scalable, and competitive pricing model.

 

The Transformation: Streamlined Efficiency and Accuracy

After signing an agreement and booking a 1-year subscription, SyncVault seamlessly integrated Cyanite’s solutions into their workflow in just a few weeks. 

Picture 1: Mood-based keywords and search results on SyncVault platform

Additionally, Cyanite’s AI technology enhanced SyncVault’s music analytics, providing valuable insights into song structure, tempo, genre, key, mood, and more.

Empowering Team and Users: Elevating the SyncVault Experience

Cyanite’s auto-tagging capabilities significantly improved SyncVault’s efficiency and productivity, enabling its small team to categorize their repertoire faster and more consistently.

Furthermore, users experienced an enhanced music search, allowing them to filter and find the perfect soundtrack for their creative needsmore quickly. The partnership with Cyanite transformed SyncVault’s platform, fostering a thriving community where music resonates with listeners.

Picture 2: A look at how Syncvault’s curation team uses Cyanite tags in the backend.

Additionally, Cyanite’s AI technology enhanced SyncVault’s music analytics, providing valuable insights into song structure, tempo, genre, key, mood, and more.

A Promising Future: Expanding Horizons

SyncVault is experiencing a steady expansion of its service as it adds more tracks to the Content ID management system. Its catalogue is growing month on month creating more opportunities for licensing tracks for its brand partners.

SyncVault envisions extending its music promotion services to Content ID clients, creating more opportunities for brands to discover the ideal songs for their creative campaigns.

As SyncVault continues its expansion, Cyanite’s AI search and recommendation tools such as Similarity Search or Free Text Search would work seamlessly with their catalogue further enhancing the customer experience and forging new frontiers in music promotion. Integrating auto-tagging was just the first step towards an even deeper partnership between two music-enthusiastic companies.

If you want to learn more about SyncVault, you can check out their platform here: https://syncvault.com/

If you want to learn more about our API services, check out our docs here: https://api-docs.cyanite.ai/

PR: Cyanite and Pond5 sign new partnership

PR: Cyanite and Pond5 sign new partnership

PRESS RELEASE

Cyanite and Pond5 sign new partnership to use AI tagging across Pond5’s 2 million-strong music catalogue

Berlin/Mannheim/New York – June 27, 2023 – AI-powered music tagging and search company Cyanite has announced a new partnership with Pond5, the world’s largest marketplace for royalty-free stock videos. Pond5, a Shutterstock subsidiary, also offers a vast collection of music tracks, sound effects, images, and more.

Under the new partnership, Cyanite will leverage its AI technology to improve tagging of Pond5’s growing 2 million-strong catalogue. The goal is to enrich existing metadata with a more consistent and objective music language in order to improve search recall and relevance. This will in turn drive increased user engagement and conversion. Creators from around the world will be able to quickly and easily discover the perfect music to be used in film and TV production, social media, advertising, gaming, and much more.

Pond5 is known industry-wide for the breadth and depth of its expansive music collection. With a pricing model led by artists, creators can source tracks for diverse needs, with a myriad of genres and price points on offer. Previously, Pond5 surfaced tracks for interested buyers by leaning primarily on contributor-generated tags. It needed to improve tagging and search viability by expanding on generalisability and objectivity to consistently provide the right music for search queries. The improved tagging strategy powered by Cyanite has allowed Pond5 to more accurately categorize content whilst enabling users to efficiently search for content.

Markus Schwarzer, CEO, Cyanite, comments:
If you start an AI tagging company, you dream of the chance to categorize a catalogue of 2 million songs where you can really show what the technology is capable of. It’s not a trivial task in terms of the technical processing AND accuracy of AI tagging. A lot of things can go wrong potentially even harming Pond5’s ability to execute its core business. We are very happy that Pond5 put their trust in us to take on this important task and even more that the results are so convincing. With this collaboration, we aim to simplify the complexity of music search, empowering content creators and customers to quickly and efficiently discover the perfect music for their needs.”

Ben Remetz, VP Product, Pond5 says:
At Pond5, we’re passionate about empowering content creators and leading the industry through innovative technology and a commitment to quality. Our partnership with Cyanite is just one example of how we’re always striving to provide our customers with the best possible experience.

Pond5 uploads over 2.5 million assets across all media each month – its collection includes 36 million licensable video clips, and over 10 million customers licensing content from 185 countries, allowing Pond5 to pay out over $100 million in royalties to artists. The platform’s customers include major media companies such as Netflix, Disney, NBC, BBC, Discovery Channel, and The Wall Street Journal.

Cyanite was launched in 2019 in Germany and has already tagged over 15 million songs worldwide for customers such as BMG, Synchtank, and APM Music. Cyanite recently launched  Free Text Search, the first search engine that can instantly translate complex text input into its closest musical equivalents. The partnership with Pond5 is another major milestone toward the company’s vision of creating a universal intelligence for music.

ENDS

About Cyanite

Cyanite helps music companies to turn their catalogs into their own personal Spotify – powering music libraries with the simplicity, visibility, and functionality to perform how they and their users expect them to.

From its offices located in Berlin and Mannheim, Cyanite builds powerful AI-based analysis and recommendation solutions to efficiently tag and search music. This enables music, entertainment, and advertising companies to quickly and cost-effectively deliver the right songs for their customers’ search queries.

Cyanite supports some of the most renowned and innovative players in the music and advertising industry via API or no-code solutions. Among the music companies using Cyanite are the production music libraries APM Music and Far Music (RTL), the music publishers BMG, Nettwerk Music Group, NEUBAU Music and Schubert Music, and the sound branding agencies amp sound branding, Universal Music Solutions, and Human Worldwide.

Cyanite’s vision is to become the universal intelligence that understands, connects, and recommends the world’s music–an intelligence that can translate music into anything and anything into music.

Website: https://www.cyanite.ai/

Web App: https://app.cyanite.ai/register

API: https://api-docs.cyanite.ai/

LinkedIn: Cyanite.ai

About Pond5

Pond5 is the world’s largest video-first content marketplace, with over 36 million royalty-free video clips, plus millions of music tracks, sound effects, images, and more. The company was founded in 2006 and was acquired by Shutterstock in 2022.

Pond5 strives to create world-class storytellers by providing creators of all types with the content they need to tell stories, share knowledge, and inspire audiences. Driven by a commitment to its passionate and growing global community of more than 100,000 professional visual and audio artists, Pond5 provides a platform where creative work can flourish. The marketplace serves the needs of creators across industries—from individual users to major corporations—with competitive pricing and an array of purchase options including a unique pay-per-item model. Purchases are backed by a broad and flexible license, a best price guarantee, and a dedicated team standing by to provide expert assistance.

Website: https://pond5.com/