


An Overview of Data in The Music Industry
This article is a continuation of the series “How to Turn Music Data into Actionable Insights”. We’re diving deeper into the first layer of the Data Pyramid and explore different kinds of metadata in the industry. Metadata represents a form of knowledge in the music...
How to Turn Music Data into Actionable Insights
Decisions in the music industry are increasingly made based on data. Services like Chartmetric, Spotify for Artists, or Facebook Business Manager among others are powerful tools to enable music industry teams to back up their work with data. This process of collective...
How Do AI Music Recommendation Systems Work
Music recommendation systems can significantly improve the listening and search experience of a music library or music application. Algorithmic recommender systems have become inevitable due to increased access to digital content. In the music industry, there is just...
How to Create Custom Audiences for Pre-Release Music Campaigns in Facebook, Instagram, and Google
As a music label, you know how hard it is to promote a new artist and cut through the noise. Most music advertising agencies and labels choose to do Facebook and Instagram marketing as an easy way to start. There are some important things you should know about setting...